What I can do
I can deliver both strategic planning and project implementation, working on my own or managing a team. My main areas of expertise are listed below.
- Marketing and communications strategy and execution
- Digital marketing, social media and influencers
- Content cycle: creation, distribution, management and promotion
- Offline direct mailers and printed collateral
- Research, insights and events
- Branding and visual identity
- Websites, emails and apps: planning and implementation
- Workshop planning and delivery
- Event marketing planning and execution
- KPI setting, analysis and reporting
- Team hire, development and annual reviews
- Marketing budget management
Technical skills
- CMS systems: WordPress
- CRM, marketing automation: Hubspot, Salesforce (basics)
- Social media management: Tweetdeck, Hootsuite, Social Studio
- Emailing tools: Mailchimp, Higher Logic
- Design templates: Canva
- Webinars: Go To Webinar
- Mac and PC proficient
Accreditations
Advanced Certificate in Social and Market Research
2019 – 2020, Market Research Society, UK
Professional Diploma in Marketing
2005 – 2006, Chartered Institute of Marketing, UK