Hi, I’m Ewa

Marketing and communications lead with 20 years’ experience across agencies and in-house roles in the UK and Europe.

Proudest moment: Spent time living in a Brazilian favela while working with a local NGO.

USP: I work end-to-end: shaping strategy, building the narrative and making sure the work actually gets delivered. I am trilingual. 

Cross-sector experience: I have experience in tech, FMCG, utilities, education, public, trade association and non for profit sectors, marketing to B2B and B2C audiences. 

Results in international context: I deliver measurable growth for clients across countries, collaborating with stakeholders in various languages and cultures.

My likes: I am particularly interested in organisations working in education, sustainability, youth-related, culture or other purpose-driven sectors.

Experience and passion for marketing

Strategic vision combined with thorough implementation. Self motivated and driven to succeed.

Strategy

I led strategic marketing (positioning, product, promotion, pricing) working as a Head of Marketing Communications for a SaaS company. 

Insights

I have deep understanding of audience insight and how to turn into strategy, compelling narrative, result-driving campaigns, content and engagement.

Purpose

I am driven by purpose and giving back. I am a former university lecturer and mentor to young people.

Testimonials

  • I asked Ewa to give a series of lectures as a practitioner lecturer to my third-year degree students in digital marketing. She was very committed and showed great pedagogical skills in teaching this subject in English to French-speaking students. Her cases were relevant and she respected all the guidelines and recommendations of the diploma. I warmly recommend her. She’s a very good teacher!

    Amel Charleux, Lecturer at University of Montpellier

    Testimonials

  • I thoroughly enjoyed my time working with Ewa and came to know her as a truly valuable asset to any team. She is honest, dependable and hard-working. Beyond that, she is an impressively self-motivated and performance-driven person.

    Raphael Thierschmann, Global Corporate Communications EMEA Lead, Rakuten

    Testimonials

  • I’ve had the pleasure of working with Ewa through IAAPA’s sustainability initiatives, where she combines her marketing expertise with a genuine commitment to sustainability.

    Ewa develops clear, engaging sustainability communications that deliver results. She has a strong understanding of consumer insights and applies behavioural change principles to create messaging that inspires action. She is collaborative, proactive, and a pleasure to work with. I look forward to seeing the continued impact of her work in the sustainability space.

    Ylva Linder, Global Sustainability Director, IAAPA

    Testimonials