Working as a practitioner lecturer at University of Montpellier in France. Designing lectures plan to meet educational outcomes. Following, delivering a series of interactive workshops and a case study day.
Background
How to teach about digital marketing and corporate communications in a way that engages attention-poor young generations?
Approach
I planned and delivered a full year of digital marketing and corporate communications lectures. Tapping into my workshop experience and international leaders network, I designed interactive activities combined with prompts and ideas via video messages from subject experts. I taught about key topics with various personal and latest marketing examples.
- Case study analysis
- Quizzes and ice breakers
- Group brand creation and campaign planning
- Q&S to subject experts
- Desk research followed by video recordings to present learning
- Series of homework challenges including calendar of favourite brand activities
End of the year feedback from students proved that the approach worked! They loved creativity in content delivery, diversity of format ideas and international guest subject experts.
